Satisfaction studies have been regularly conducted by IÉSEG CONSEIL since its creation. They can take several forms such as annual barometers or face-to-face surveys among the various consumers of a product or service.
/ Evaluate the satisfaction of your customers.
/ Detect the causes of consumer dissatisfaction.
/ Identify the main areas for improvement.
The main objective to be achieved during a satisfaction study is to know and analyse the opinion of stakeholders on a given issue. This type of study is carried out in 3 distinct phases:
/ The drafting of a targeted questionnaire that will identify all the problems you encounter. This phase of questionnaire creation is supplemented by the recruitment of future administrators and analysts, who are then responsible for carrying out the expected mission, accompanied and supervised by the Project Manager.
/ The administration of the questionnaires, whether by telephone or in person, in order to collect all the expected data, accompanied by daily follow-up by the Project Manager.
/ Finally, our consultants will be in charge of analyzing and making recommendations on the problems encountered previously.
Depending on your needs, our project managers can also recommend benchmarking in order to define the offer best suited to the needs of the sector. They will also be able to offer you a broader market research. The latter will provide an analysis of the environment (through SWOT and/or PESTEL analysis), the internal strengths and weaknesses of the company related to the expectations and needs of your customers.
Our structure acknowledges receipt of your request and puts you in contact with one of our project managers.
We define your needs and problems together. Thus, we will specify together the major stakes and objectives.
Within this proposal, you will find a precise methodology for the conduct of your study, as well as a provisional schedule and a detailed budget.
Following the signature of the commercial proposal, we start the study in accordance with the methodology established with you.
We select the best contributors among our panel of students from IÉSEG School of Management to carry out your study. We accompany our consultants on a daily basis in order to provide you with an analysis with high added value.
We present you the results of your study and give you the final analysis deliverable containing all the elements specified in the proposal. This deliverable is audited by our quality department to ensure that it meets our quality standards.