MARKET RESEARCH

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Market Research

OUR EXPERTISE

Since its creation, IÉSEG CONSEIL has been a specialist in market research. Every year, we carry out more than 30 market studies in different sectors for start-ups, SMEs and large groups.

The main objectives

/ Ensure that your product/service meets a real need.

/ Have a solid tool to convince your investors of the viability of your project.

/ Refine your offer according to the needs of the target.

OUR METHODOLOGY

The purpose of market research is to collect data in order to extract relevant information and thus be able to produce strategic recommendations. In order to collect this information, we carry out:

/ A literature research using our specialized databases (Statista, internal databases) in order to conduct a sector analysis and identify current and future trends.
/ Qualitative survey in order to collect precise information from clients, industry players or any crucial person involved in the value chain.
/ Quantitative survey to analyse the opinions, needs and behaviours of a large sample of the target population.

Depending on your needs, we can carry out a complete study including all the elements of our methodology or focus only on a specific aspect (supply study, demand study... etc).

TO GO FURTHER

Our project managers will also be able to recommend a benchmark and/or a positioning study in order to define the offer best suited to the needs of the sector. If you are an entrepreneur, a business plan and/or a launch study can give you all the keys to enter the market in the best possible way.

STUDY PROCESS

1/ Receipt of your request

Our structure acknowledges receipt of your request and puts you in contact with one of our project managers.


2/ Physical or telephone appointment

We define your needs and problems together. Thus, we will specify together the major stakes and objectives.

3/ Commercial proposal within 48 hours

Within this proposal, you will find a precise methodology for the conduct of your study, as well as a provisional schedule and a detailed budget.

4/ Launching the study

Following the signature of the commercial proposal, we start the study in accordance with the methodology established with you.



5/ Carrying out the study

We select the best contributors among our panel of students from IÉSEG School of Management to carry out your study. We accompany our consultants on a daily basis in order to provide you with an analysis with high added value.

6/ Delivery of the final deliverable

We present you the results of your study and give you the final analysis deliverable containing all the elements specified in the proposal. This deliverable is audited by our quality department to ensure that it meets our quality standards.

We put our talents to work for you!

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