Every year, IÉSEG CONSEIL carries out several launch studies for entrepreneurs or start-ups who place their trust in us. Since the creation of our structure, we have benefited from the excellence of the faculty of our school, IÉSEG School of Management, with whom we work jointly.

the main objectives

/ Measuring the needs and expectations of the sector (product viability).

/ Identify the clientele to be targeted: choice of distribution channel, establishment of a customer profile.

/ Estimate the potential profitability of the product: choice of the best marketing price, development of promotional operations.


The purpose of a launch study is to assess the operational feasibility and viability of the entrepreneurial project. In order to do so, we follow a methodology that we adapt to your needs. This methodology can include:

/ A thorough literature search.
/ A sectoral analysis.
/ A qualitative and/or quantitative survey in order to collect precise information and to be able to analyse the behaviour, needs and expectations of prospects.
/ An analysis report with our results and recommendations regarding the feasibility of the project.

to go further

Depending on your needs, our project managers can also advise you on the development of a business plan where we establish your financial forecasts, your communication strategy, as well as a market research or benchmarking in order to better understand how the competition works in the targeted sector.


1/ Receipt of your request

Our structure acknowledges receipt of your request and puts you in contact with one of our project managers.

2/ Physical or telephone appointment

We define your needs and problems together. Thus, we will specify together the major stakes and objectives.

3/ Commercial proposal within 48 hours

Within this proposal, you will find a precise methodology for the conduct of your study, as well as a provisional schedule and a detailed budget.

4/ Launching the study

Following the signature of the commercial proposal, we start the study in accordance with the methodology established with you.

5/ Carrying out the study

We select the best contributors among our panel of students from IÉSEG School of Management to carry out your study. We accompany our consultants on a daily basis in order to provide you with an analysis with high added value.

6/ Delivery of the final deliverable

We present you the results of your study and give you the final analysis deliverable containing all the elements specified in the proposal. This deliverable is audited by our quality department to ensure that it meets our quality standards.

We put our talents to work for you!

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