communication plan
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COMMUNICATION PLAN

OUR EXPERTISE

Over the years, IÉSEG CONSEIL has developed an expertise in the creation and study of communication plans. Every year, we carry out several studies in the digital communication sector, event communication and communication management, for companies ranging from start-ups to large groups.

THE MAIN objectives

/ Plan your communication strategy over the medium and long term.

/ Develop your communication tools to reflect your brand image.

/ Organize your communication tools.

our MeTHODOLOGy

An effective communication plan includes a diagnosis of your business organization and an understanding of your activities.
We then carry out an evaluation of your strategy in order to put in place the tools that will allow a communication adapted to your objectives:

/ Discovering your values and the context in which you operate.
/ Definition of the brand's strategic objectives and how your communication contributes to achieving them.
/ Setting up available resources, tools that drive your communication and development axes.
/ Defining the plan in terms of budget, actors involved, management and methods of evaluating results.
/ Setting up KPIs to manage communication and measure its effectiveness and impact.

to go further

Depending on your needs, the communication plan can be intended for the organization of an event with key dates and specific actions, or for a more elaborate communication strategy.

Our project managers will be able to propose several communication scenarios based on different opportunities in your environment, adapted to the strengths and weaknesses of your organization.

The study can be accompanied by a business plan or a launch study. You will then have all the keys to reach your audience and penetrate your market properly.

STUDY PROCESS

1/ Receipt of your request

Our structure acknowledges receipt of your request and puts you in contact with one of our project managers.


2/ Physical or telephone appointment

We define your needs and problems together. Thus, we will specify together the major stakes and objectives.

3/ Commercial proposal within 48 hours

Within this proposal, you will find a precise methodology for the conduct of your study, as well as a provisional schedule and a detailed budget.

4/ Launching the study

Following the signature of the commercial proposal, we start the study in accordance with the methodology established with you.



5/ Carrying out the study

We select the best contributors among our panel of students from IÉSEG School of Management to carry out your study. We accompany our consultants on a daily basis in order to provide you with an analysis with high added value.

6/ Delivery of the final deliverable

We present you the results of your study and give you the final analysis deliverable containing all the elements specified in the proposal. This deliverable is audited by our quality department to ensure that it meets our quality standards.

We put our talents to work for you!

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