business strategy study

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BUSINESS Strategy study


IÉSEG CONSEIL assists companies from all sectors in their commercial strategy. Digitalisation, ever more demanding customer expectations and the removal of barriers to entry are all factors that generate increased competition on all markets. In this context, our consultants support you in the analysis of your business strategy and make recommendations to help you remain or become a leader in your sector.

the main objectives

/ Understand your strategy and check its adequacy with market trends.

/ Identify the strategies implemented by your competitors and their performance.

/ Make recommendations on the best strategy to adopt given your resources and the environment in which you operate.


Our approach is based on an understanding of your internal functioning; from the evaluation of your resources to the analysis of the effectiveness of your strategy, but also of your environment with the analysis of market trends, the evaluation of opportunities to be exploited and the study of the main competitors.
To do this, we traditionally proceed in 4 phases:

/ Evaluation of your company with the help of aSWOT matrix.
/ Study of the sector in which you operate.
/ Study of competitors.
/ Recommendations on the strategy to adopt in order to activate your growth levers.

to go further

In order to make this study as complete as possible, our project managers can advise you beforehand to carry out a market research or an exhaustive benchmark of your competitors in order to perfectly understand the environment in which you are evolving with all the stakeholders involved in the value chain.


1/ Receipt of your request

Our structure acknowledges receipt of your request and puts you in contact with one of our project managers.

2/ Physical or telephone appointment

We define your needs and problems together. Thus, we will specify together the major stakes and objectives.

3/ Commercial proposal within 48 hours

Within this proposal, you will find a precise methodology for the conduct of your study, as well as a provisional schedule and a detailed budget.

4/ Launching the study

Following the signature of the commercial proposal, we start the study in accordance with the methodology established with you.

5/ Carrying out the study

We select the best contributors among our panel of students from IÉSEG School of Management to carry out your study. We accompany our consultants on a daily basis in order to provide you with an analysis with high added value.

6/ Delivery of the final deliverable

We present you the results of your study and give you the final analysis deliverable containing all the elements specified in the proposal. This deliverable is audited by our quality department to ensure that it meets our quality standards.

We put our talents to work for you!

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