awareness study

OUR OFFERS / communication




IÉSEG CONSEIL benefits from a large number of students in Master's in Marketing at IÉSEG School of Management. Their expertise is added to our methodologies, which have been constantly evolving for several years, allowing us to ensure high quality notoriety studies.

the main objectives

/ Determine your company's reputation and position it against its competitors.

/ Measure the impact and effectiveness of your communication strategy.

/ Quantify your notoriety.

our methodology

The aim of an awareness study is to have a precise idea of the image that a brand has with its consumers or public. Two types of awareness studies can be separated:

/ Qualitative Awareness Study: Obtain in-depth feedback through focus groups and in-depth customer interviews in order to delve deeper into your customers' perception of your company.
/ Quantitative Awareness study: to get quantitative feedback on how customers perceive your company. It allows you to detect, via the administration of questionnaires (telephone or physical) to a large number of potential customers, the weak and strong points of your brand image and therefore to redirect your communication strategy.

to go further

Once the awareness study is completed and the image is well defined, IÉSEG CONSEIL can continue to accompany you in your development by reworking your brand image thanks to a communication plan.


1/ Receipt of your request

Our structure acknowledges receipt of your request and puts you in contact with one of our project managers.

2/ Physical or telephone appointment

We define your needs and problems together. Thus, we will specify together the major stakes and objectives.

3/ Commercial proposal within 48 hours

Within this proposal, you will find a precise methodology for the conduct of your study, as well as a provisional schedule and a detailed budget.

4/ Launching the study

Following the signature of the commercial proposal, we start the study in accordance with the methodology established with you.

5/ Carrying out the study

We select the best contributors among our panel of students from IÉSEG School of Management to carry out your study. We accompany our consultants on a daily basis in order to provide you with an analysis with high added value.

6/ Delivery of the final deliverable

We present you the results of your study and give you the final analysis deliverable containing all the elements specified in the proposal. This deliverable is audited by our quality department to ensure that it meets our quality standards.

We put our talents to work for you!

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